This new brand has big plans for the future.

This past October, Vittori took the wraps off their very first vehicle at an event in Miami. Headquartered in New York City, with production facilities in Italy, Vittori is the new kid on the block. Founded in 2024 by Carlos Cruz, Vittori’s very first vehicle is the Turbio, a limited-production hypercar with a multi-million-dollar price tag.

Founder and CEO, Carlos Cruz, began Vittori after a very successful career in finance, tech, and AI. “Our dream was to create a beautiful, high-speed vehicle that evoked emotion and a sense of connection,” he says. “We didn’t want to make another supercar—we wanted to build something that feels like flight, like sculpture, like power at your fingertips. We sought to build a reality where performance, beauty, control, and freedom could exist in one car—without compromise.”

The brand’s head of operations, Armando Cruz, adds that Vittori is, “an independent hyper-vehicle marque creating ultra-limited, Italian-built driver’s cars now and, over time, ultra-luxury eVTOLs [electronic vertical take-off and landing vehicles].”

Pushing the boundaries

Vittori has designed the Turbio in partnership with Pininfarina with the goal of “pushing the boundaries of hypercars by merging cutting-edge technology, exceptional performance, and unparalleled luxury.”

The vehicle that debuted in Miami was a “running concept,” according to the company. “This means that the car you saw starts, drives, and is already being used for development,” Cruz explains. “Between now and production, expect refinement in aero, cooling, calibration, interior interfaces, materials, and manufacturing methods. The silhouette and intent stay; the details get sharper as we validate.”

Limited production

Only 50 Turbios will be produced for the global market, each powered by a 6.8-litre, naturally-aspirated V12 rated at 1,100 hp. The rear-wheel-drive Turbio boasts a 0-100 km/hr time under 2.5 seconds and a top speed of just under 363 km/hr.

Inside, instead of multiple touchscreens, which are a mainstay in today’s vehicles, Vittori has opted instead for a more traditional look and feel, with more physical controls and switches. The goal, according to the company, is “to bring back the pure thrill of mechanical engagement.”

Cruz won’t specify the price of the Turbio, but it definitely falls into the if-you-have-to-ask-then-you-can’t-afford-it category of consumer goods. “The Turbio is a multi-million-dollar, ultra-limited commission,” he adds. “Core specification includes an Italian-built chassis and body with extensive carbon and additive components, a naturally-aspirated V12 with hybrid assistance, and a bespoke interior tailored to each client. Options focus on deep personalization—paints, materials, trims, and track-focused packages—final menu and pricing confirmed at production lock.”

Vittori engineers decided on a naturally-aspirated V12, “because immediacy, tone, and longevity matter more than headline numbers,” Cruz says. “Hybrid assistance provides response and compliance without muting the core experience. Italtecnica is our engineering partner on the V12 program; final build responsibilities are aligned to our Italian supply chain and will be disclosed at production time.”

For the ultra-wealthy

Like most companies that sell to the ultra-wealthy, Vittori is tight-lipped about their buyers. However, Cruz notes that the Turbio is for, “serious collectors and founder-drivers who prize feel and craft over spectacle. These are people who could buy anything, but choose a limited, Italian-built V12 they can commission to taste, drive hard on road and circuit, and keep for decades. It suits clients who value provenance, engineering purity, and a direct relationship with the team over mass-market noise.”

Don’t expect to see the brand advertising the Turbio on TV or in Facebook ads. “We sell quietly and personally: private previews, atelier-style specification, and invitation-only track and road experiences,” says Cruz. “As the program advances, qualified clients will be able to drive development cars by appointment at private facilities in Italy; broader customer drives begin closer to production start.”

According to Cruz, the Turbio is the beginning of what Vittori plans to bring to market in the years to come. So it looks like this new kid on the block is here to stay, with big plans for the future.

“Turbio is our first model and establishes the Vittori signature: analog feel, Italian craft, modern engineering,” he says. “Additional, limited-series projects are in development; they’ll build on the Turbio platform and lessons learned from road and track testing rather than chase volume.”

Deliveries of the Turbio will begin in Q4 of 2027, or early 2028.