Electric vehicles have energized the Quebec automotive market, but many drivers still wonder: how can tires help them get the most out of their EVs?

In 2024, 43% of all EVs sold in Canada were registered in Quebec, representing 124,104 new electric vehicles on Quebec roads, according to the Association des Véhicules Électriques du Québec (AVEQ).

While Quebec’s EV segment has been experiencing strong growth recently, global tire manufacturer Nokian Tyres has been developing tires specifically designed for EVs for many years. As far back as 2012, the inventor of the winter and all-season passenger car tire set a world speed record on ice with an electric vehicle. Today, every tire the company manufactures carries the “Electric Fit” symbol, certifying that it is perfectly suited for EVs.

What does Nokian Tyres think about EV tires? And how are tire manufacturers working to meet the needs of this emerging market?

Weight

EVs generally weigh 10% to 15% more than internal combustion engine (ICE) vehicles, which causes additional wear on conventional tires. Rubber that isn’t strong enough to handle this extra weight wears out faster—and sometimes unevenly.

As a result, the risk of blowouts increases, and driving efficiency is reduced. This added weight can also increase braking distances and create handling issues on difficult surfaces, such as in rain or snow.

Tire manufacturers are addressing this by building tires with stronger materials and formulating rubber compounds that respond more effectively to road conditions. Nokian Tyres reinforces its EV-compatible products with robust internal structures and advanced materials that maintain stability and durability despite heavier loads. The result is a tire that delivers safe handling and long-lasting performance, even under the heightened demands of electric mobility.

Noise

Road noise is more noticeable in EVs, since their engines are quiet. The primary noise drivers hear inside the cabin comes from the tires on the road. Tire manufacturers aim to reduce these sound frequencies by using tread patterns, rubber compounds, and materials that absorb sound waves.

Nokian Tyres addresses this issue through innovative noise-reduction technologies, such as silent sidewalls and optimized tread patterns that absorb sound and reduce vibrations. The company also integrates acoustic foam into its winter tires designed for EVs, including the Nokian Tyres Hakkapeliitta 10 EV and R5 EV. These tires deliver a quieter, smoother ride—perfectly complementing the serene driving experience EV owners expect.

Motor torque

EVs are powerful. They often deliver two to three times more torque than comparable ICE vehicles, especially in the mainstream and luxury segments. And because this torque is available instantly, EVs feel faster and more responsive in everyday driving.

This extra acceleration power poses a challenge for tires, as rapid speed changes can cause premature wear. Drivers need tires that can withstand high torque and provide the grip needed to maximize their EV’s acceleration potential. The key lies in tread design and rubber compounds that combine durability with responsiveness.

Nokian Tyres develops its EV tires with premium rubber blends and reinforced treads that resist abrasion and maintain grip during sudden accelerations. This ensures drivers can fully enjoy their EV’s performance without compromising safety or tire longevity.

Range

Tire design plays a critical role in EV range. High rolling resistance can shorten battery life, while optimized tires can help extend it.

So how do tire manufacturers reduce rolling resistance to improve EV range? Design is crucial. According to Nokian Tyres, the sidewall structure, tread pattern, and rubber compound all contribute to lowering rolling resistance.

Nokian Tyres’ EV-compatible products feature low rolling resistance compounds that minimize energy loss and enhance efficiency. In fact, over 90% of Nokian Tyres’ products rank in the lowest rolling resistance categories, meaning drivers can travel further on a single charge — a major advantage for those looking to maximize their EV’s potential.

For the savvy driver, EVs can offer significant benefits compared to ICE vehicles. But that’s only true if the tires are up to the challenge.