AAPEX 2023: GSP Emphasizes Quality and Comprehensive Support

GSP, which offers CV axles, intermediate shafts, Performance Revolution axles, wheel hub assemblies and complete ADVANTEDGE Loaded Strut assemblies has seen significant business growth in Canada, notes David Young, Senior Sales Manager, GSP.

“The market has really responded to our products,” he said during a visit to the booth during AAPEX 2023. Autumn Lamb, Marketing Manager, GSP Americas, also discussed GSP’s Garage Support program, which has been a big focus for the company—enabling vehicle service professionals to have tools and resources that are directly connected to GSP worldwide, including technical information, installation tips and product offerings.

“It provides them with the opportunity to understand the quality of our products,” explained Lamb, allowing GSP to build solid partnerships with its customers who have confidence in the product they acquire and install on the end user’s vehicle. “We want that end-user customer to ask specifically for our brand and have our service centre customers and their clients happy,” she said.

GSP also continues to leverage its Corner Check inspection initiative as a tool to educate, inform and by extension increase market share and sales volume.

“If you’ve already seen the quality and competency of GSP products, you can be reassured knowing there are other components including strut assemblies, bearings and CV axles available that your technicians and customers can have confidence in, providing a complete solution which helps facilitate long-lasting retention and relationships,” stated Lamb.