AC Milan and Kumho Tire announced a new partnership that will see the South Korean company become Rossoneri’s new long-term Premium Partner and Official Tire Partner.

The collaboration between the two brands lays its foundation on the same set of shared values, that drive them to lead the way to a brighter future in their respective fields through the pursuit of change and innovation with competence and an open mind. Passion, devotion and a constant search for performance also represent fundamental principles for both AC Milan and Kumho Tire.

Through the partnership, thanks to the Club’s premium positioning, attention to quality and global appeal, Kumho Tire plans to strengthen and diversify its marketing and investment to reach a greater customer base in key markets and enhance its presence as a premium brand.

Forming a partnership

“We are very pleased to form a premium partnership with AC Milan, a world-renowned football club that boasts a huge international fan base,” said Il-Taik Jung, CEO of Kumho Tire, “We will use this partnership to enhance our brand recognition globally and initiate a range of activities to position ourselves as a premium brand.”

CEO of AC Milan Giorgio Furlani said: “We are delighted to welcome Kumho Tire to our family of Premium Partners and to start together a brand-new journey. Thanks to our common set of values and our common vision, our partnership will inspire us both to further push boundaries and keep innovating.”

“Starting a journey alongside a partner like Kumho makes us proud and testifies to the global influence and relevance of our brand, with over 500 million fans worldwide,” added Casper Stylsvig, AC Milan’s Chief Revenue Officer. “We are confident that this new path will lead us to achieve together all the goals we have set ourselves.”