Groupe Touchette Gears Up National Supply Network

Groupe Touchette’s pre-season logistics strategy ensures automotive repair bays and tire retailers avoid stockouts during a 200 percent volume surge.

Canadian tire distributor Groupe Touchette is activating its seasonal supply chain framework across more than 45 distribution centers nationwide to prepare the aftermarket for peak winter tire demand. The winter season accounts for nearly 70% of total annual tire volume in Canada, compressing months of retail transactions into a tight operational window.

For independent tire dealers, auto service networks, and repair shops, managing peak demand spikes of up to 200% over baseline levels requires precise SKU allocation. With a winter catalog exceeding 6,500 distinct part numbers driven by evolving vehicle fitments, inventory availability directly determines shop throughput and seasonal profit margins during the rush.

To support installers, Groupe Touchette’s fleet executes roughly 300,000 deliveries across Canadian markets during the surge. Maintaining consistent product flow allows service centers to maximize bay utilization, reduce customer wait times, and capture high-margin installation revenue before severe weather arrives.