NEUREUS Introduces ATRX All-Terrain Line for Import Dealers

Targeting the budget replacement segment, NEUREUS pitches a 48-size all-terrain line to North American distributors.

This international tire manufacturer has launched a trade solicitation to North American tire distributors and importers for its new ATRX all-terrain tire program. Featuring Mud & Snow (M+S) certification, the ATRX line spans 48 individual light-truck and SUV sizes across 14-inch to 20-inch rim diameters, including popular SKUs such as LT265/70R17, LT285/70R17, and 31×10.50R15LT.

For independent tire dealers and wholesale jobbers, entry-level product offerings provide price-sensitive retail customers with low-cost all-terrain replacement options.

According to the manufacturer’s commercial pitch, the ATRX tread pattern is engineered for multi-terrain traction across both standard P-Metric and heavy-duty LT load configurations at competitive wholesale price points.