Nexen Tire has announced that it is officially supplying original equipment (OE) tires for the all-new Kia Seltos.

Following an initial production rollout in the South Korean domestic market earlier this year, the global tire manufacturer has successfully expanded its factory supply agreement to cover vehicle units destined for both North American and European showrooms.

To address regional driving profiles and terrain conditions, Nexen Tire is delivering localized product configurations for the compact crossover. For the North American market, the vehicle will come factory-equipped with the N’PRIZ S tire in a 16-inch fitment. Engineered to be fully compatible with internal combustion, hybrid, and electric vehicle platforms, the N’PRIZ S focuses on delivering extended mileage performance alongside a quiet, stable highway ride.

In contrast, European iterations of the Seltos will utilize specialized summer treads, including the N’FERA Primus and N’FERA Sport, across 16- to 19-inch specifications.

“This OE supply for the Seltos goes beyond simply increasing volume — it demonstrates Nexen Tire’s ability to deliver products tailored to the specific road conditions and consumer needs of each market,” stated John Bosco Kim, CEO of Nexen Tire.

For tire distributors, jobbers, and automotive service centers, this factory placement ensures a steady baseline of brand adoption that will directly feed into replacement market demand as these high-volume SUVs begin entering independent service bays for routine maintenance.