Among the key highlights contained within the report are TSM’s goal of recycling 28,018 metric tonnes of end-of-life tires into tire-derived aggregate, crumb rubber, moulded products, blast mats and other items.

Within the province, nearly all end-of-life tires and inner tubes continue to be collected and recycled annually, representing 18.61 kg for every resident in Manitoba.

Other key highlights found in the report, including the awarding of three scholarships (worth $3,000 each), to students enrolled at the University of Manitoba in environmental sciences programs, plus a total of $199,564 awarded for 7 Community Enhancement Grants, 6 Rubber Aggregate Road Projects and one Applied Research Grant that used recycled tire products.

The report also showcased that tire recycling in the province supports over 50 full-time jobs and more than $10 million in direct economic activity.

TSM also saw more than 940,000 online impressions through its digital marketing, consumer survey and online marketing/engagement initiatives.

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