The Goodyear Tire & Rubber Company (NASDAQ: GT) announced yesterday that Travis Parman has joined the company as chief communications officer, reporting to Chief Executive Officer and President Mark Stewart.  

As chief communications officer, Parman will lead global communications, including media relations, associate communications and corporate reputation. One of his areas of focus is sharing the company’s transformation journey and supporting its business strategy, as Goodyear works toward its vision of being #1 in Tires and Service.

“Travis brings deep experience leading communications for complex, global organizations, which will help us engage both internal and external audiences as we share our story ― building on the momentum of Goodyear Forward with a continued focus on operational excellence, delivering products that meet customer needs and driving sustainable growth,” said Stewart. “The communications function is critical to aligning our vision, core values and shared global objectives, while building and protecting Goodyear’s reputation and market positioning.”

Parman has held senior communications leadership roles at companies including Nissan Motor Corporation, General Motors, Renault Group, Ally Bank and most recently at PMI U.S. He brings deep experience guiding organizations through transformation, complexity and change, helping leaders connect strategy and performance.