Sailun Tire Americas is proud to announce the continuation of its “Partnership with Purpose” campaign with ocean cleanup organization 4ocean, following the success of the ERANGE EV tire initiative—a program that proved real environmental impact can happen when customers are given the opportunity to be part of the solution.

The campaign, which launched in 2025 alongside Sailun’s ERANGE EV tire line, connected everyday purchasing decisions with direct ocean cleanup. For every ERANGE EV tire sold in North America, two pounds of plastic and debris were removed from oceans, rivers, and coastlines through 4ocean’s cleanup operations. Since its launch, the campaign has already helped remove more than 160,000 pounds of plastic and trash, turning customer choices into tangible environmental action.

“This campaign worked because our customers showed up,” said Ron Dolan, President of Sailun Tire Americas. “When people are given a meaningful way to make a difference, they take it. The impact we’ve seen is a direct result of their choices.”

Designed specifically for electric vehicles, the ERANGE EV tire delivers durability, efficiency, and performance while supporting a broader sustainability goal — making it easy for drivers to align what they buy with what they care about. 4ocean carried out the cleanup efforts through professional crews working in critical waterways around the world, turning customer participation into measurable, verified environmental action.

“Our partnership with ERANGE EV shows how everyday purchases can drive real ocean impact. By connecting tire sales to ocean cleanup through Pull a Pound, we’re turning business activity into measurable action. We’re proud to continue this partnership and build another year of meaningful impact together.” Alex Schulze – Co-Founder and CEO of 4ocean.

With strong engagement from consumers, Sailun and 4ocean will continue working together into 2026, expanding on a simple idea: when people are empowered with the right options, they can drive meaningful change — on the road and beyond.