NEXEN TIRE, a leading global tire manufacturer, is strengthening its global market penetration with products optimized for local driving conditions and consumer needs. The company is expanding its localized product portfolios in key markets as it pushes forward with a company-wide product integration strategy to sharpen its competitive edge.

NEXEN TIRE is setting new performance standards with its “One Tire” strategy, which aims to provide a unified product lineup that delivers optimal results for both internal combustion engine and electric vehicles. Products bearing the “EV ROOT” designation provide stability and superior driving performance for all vehicle types and have demonstrated comprehensive improvements in key performance parameters, including mileage, braking, rolling resistance, and noise reduction.

In the United States, NEXEN TIRE has bolstered its product line up by introducing the N’FERA Sport, a high-performance summer tire proven on premium European vehicles. In January 2026, NEXEN TIRE will launch the all-season tire N’PRIZ S, which features superior fuel efficiency and wear resistance. For distribution, the company plans to strengthen its market presence by expanding its supply of high-inch and other key fitments to Walmart, the largest U.S. retailer, in order to better meet local demand.

In the European market, NEXEN TIRE launched the new winter tire Winguard Sport 3 to meet the growing demand for winter tires as European countries strengthen tire classification standards for winter driving performance. At the same time, the company is expanding the available fitments of its all-weather tire N’BLUE 4 Season 2, which also meets winter tire standards

In Australia, NEXEN TIRE launched the ROADIAN ATX, a specialized tire for SUVs and pickup trucks that is designed for both on- and off-road driving. This launch is part of the company’s strategy of diversifying its product portfolio by reflecting local road conditions and vehicle demand characteristics.

“NEXEN TIRE is continuously expanding its global market competitiveness through a product strategy of precisely reflecting local demand characteristics and consumer needs,” said John Bosco (Hyeon Suk) Kim, CEO of NEXEN TIRE. “Going forward, we will further strengthen our foundation for global growth by advancing innovations, especially for our EV ROOT technology, and enhancing our locally customized product portfolios.”