The leading global tire manufacturer Hankook Tire and TGL presented by SoFi, the primetime team golf league, announced a new multi-year sponsorship that names Hankook Tire the first Official Tire Partner and latest Founding Partner of TGL. The new partnership, negotiated by ANC, a leading sports and entertainment agency, includes several co-branded integrations across broadcast and in-venue displays. It will launch as part of TGL’s second season, which begins on Sunday, Dec. 28, on ABC, the league’s broadcast network debut.

Hankook Tire and TGL presented by SoFi, the primetime team golf league, announced a new multi-year sponsorship that names Hankook Tire the first Official Tire Partner and latest Founding Partner of TGL.

A proud moment

“Joining TGL at this foundational stage is a proud moment,” said Rob Williams, President, Hankook Tire America Corp. “At Hankook, we see this as more than a partnership. It’s a shared ethos to innovate and push the boundaries of our respective industries, where technology and passion combine to create something truly unique for customers and golf enthusiasts around the globe to experience and enjoy.”

TGL is a first-of-its-kind, tech-driven golf league designed to reimagine the sport for a new generation. Blending advanced technology, data, and live action inside a purpose-built, high-tech arena, TGL serves as a new frontier in the sport where real swings meet virtual fairways in a hybrid environment of live action between teams of some of golf’s biggest stars.

“As momentum builds for Season 2 of TGL presented by SoFi, we’re continuing to add to the broad spectrum of new global sponsorship partners, including Hankook Tire as our latest Founding Partner,” said Jason Langwell, Chief Revenue Officer, TMRW Sports, parent company of TGL. “We’re eager to work with Hankook on innovative broadcast integrations within TGL’s matches that will be unveiled this season and welcoming them to SoFi Center as a hospitality destination for their partners and guests.”

Partnership runs for three years

The partnership runs for three years, from now through Sept. 30, 2028, and includes unique integrations into TGL’s match broadcasts, national ad spots, broadcast-visible feature material incorporated into the competition, digital and social media content, in-venue hospitality, along with other marketing activities and activations.

In addition to Hankook Tire, the Founding Partners include Best Buy, Businessolver, Genesis, and Shriners Children’s. Additionally, SoFi is TGL’s Presenting Sponsor and Naming Rights Sponsor for the SoFi Center.

Hankook Tire’s ongoing investments in the U.S., including its North America headquarters in Nashville and manufacturing facilities in Clarksville, Tenn., combined with strategic partnerships such as the TGL, underscore the company’s sustained, long-term commitment to the market. Through these initiatives, Hankook aims to strengthen its leadership position and inspire enthusiasm for driving on roads and now, golf courses.