In an exciting shake-up, Hankook Tire has announced key leadership updates at its North American headquarters in vibrant Nashville, Tennessee. This strategic realignment positions the company to enhance its market presence and drive customer engagement like never before.

Key Appointments in Leadership

Kyuwang (Ken) Cho Takes the Helm of North America Marketing

Stepping into the role of Senior Vice President of North America Marketing, Kyuwang (Ken) Cho is set to play a pivotal role in shaping Hankook’s marketing strategies. Previously juggling dual responsibilities in passenger-car and light-truck (PC/LT) sales and marketing, Cho brings over 25 years of invaluable experience from various leadership roles, including Vice President of Global Sales in Hankook’s home base in Korea. His vast knowledge positions him as a powerhouse in driving brand awareness and market penetration.

K.C. Jensen Expands His Influence Nationwide

Taking on the role of Vice President of U.S. PC/LT Sales, K.C. Jensen is broadening his focus from the Western region to a national level. Since joining Hankook in 2018, Jensen has proven himself a dynamic force in sales, and this new role will allow him to leverage his expertise on a large scale, driving revenue and enhancing customer relationships across the country.

Mark Roe Returns to Lead U.S. Truck and Bus Sales

In a welcome return, Mark Roe has rejoined Hankook as Vice President of U.S. Truck and Bus (TBR) Sales. With a mission to boost both replacement and OE sales teams, Roe aims to create significant operational growth and foster stronger connections with customers. His prior experience includes valuable contributions at American Omni Trading Company and Ralson Tire North America, making him a seasoned leader ready to make an impact.

Supporting Leadership Teams Revamped for Success

In addition to the main executive appointments, Hankook has made various strategic expansions within its regional teams:

• Shaun Prott has been elevated from Key Account Manager to Regional Director of PC/LT Sales, West, marking a significant advancement in his career.
• Travis Jones is making a triumphant return to Hankook as Regional Director of PC/LT Sales, Northeast, bringing fresh energy and insight.
• Brian Ford has been promoted from Key Account Manager for TBR to Regional Director of TBR Sales, West, ready to tackle new challenges head-on.

These changes are designed to optimize Hankook’s leadership structure and enhance its ability to respond to market demands effectively.