OK Tire Stores Inc. is pleased to announce the appointment of Brian Mielko as the company’s new President and Chief Executive Officer, effective immediately.

Brian brings a wealth of experience and a deep commitment to franchise-driven businesses— making him ideally suited to lead OK Tire into its next chapter of growth and innovation.

Throughout his career, Brian has demonstrated a strong ability to support franchise owners and build thriving partner relationships. At Coca-Cola and Unilever, he developed retail programs for grocery clients and launched high-impact campaigns for Home Hardware, gaining valuable insight into working with independent yet highly dedicated business owners.

Most recently, at Sailun Tire, Brian led high-performing sales and marketing teams responsible for delivering multi million-unit programs to TBC Corporation’s Big O and Midas channels. With over 13 years in the tire industry, he has consistently created strategic programs that accelerate client growth—anchored in solid planning, disciplined execution, and trusted partnerships.

“Brian’s deep understanding of franchise operations, supplier dynamics, and customer needs makes him a natural fit to lead OK Tire,” said the Board of Directors in a joint statement. “We are thrilled to welcome him to the OK Tire team and look forward to the meaningful conversations ahead that will help shape the future of our organization.”

OK Tire would also like to extend its sincere gratitude to Shayne Casey, Chairman of the Board, for his dedicated leadership and support as interim CEO. Shayne played a critical role in guiding OK Tire through a pivotal time in the company’s evolution, including the preparation and launch of the strategic distribution partnership with Groupe Touchette announced earlier this spring.

Under Brian’s leadership, OK Tire will continue to pursue the brand’s bold vision: being the most trusted and recognized tire and auto service franchise brand in Canada, serving both commercial and passenger/light truck (PLT) sectors. The company remains committed to delivering exceptional service, enhanced inventory accessibility, and competitive pricing—empowering stores to maintain profitability while exceeding customer expectations.

“It’s truly an honour to join such a trusted and iconic Canadian brand — one with a rich legacy, a passionate and entrepreneurial network, and a clear vision for the future,” said Brian Mielko, President and CEO of OK Tire. “I’m excited to work alongside the talented teams at OK Tire, our new distribution partner Groupe Touchette, our valued suppliers, and most importantly, our incredible dealer network. Together, we’ll continue to grow, innovate, and deliver exceptional service to communities across the country. Looking forward to the road ahead!”

OK Tire has a deep-rooted history as a tire and auto service retailer, being a part of the Canadian landscape since 1953 and now driving more than 325 independently owned and operated locations across the country. The retailer is heavily invested in the growth and well-being of each franchise location, ensuring strong ties to the local communities they serve.

“Brian’s leadership style and deep-rooted commitment to collaboration, community, respect, and accountability align perfectly with our culture and vision as OK Tire moves into its next chapter,” adds Shayne Casey, Chairman of the Board, OK Tire. “As we continue striving for excellence across our network, we are confident that his focus on building strong partnerships at both the local and national level will drive sustained growth and innovation, and we look forward to the exciting road ahead.”