Groupe Touchette, Canada’s largest tire distributor, has announced the appointment of Leif Ellefsen as President of its Touchette Retail and Commercial Division.

With more than 40 years of leadership experience in operations and supply chain management, Mr. Ellefsen brings deep expertise in logistics, distribution, and strategic growth across both the automotive and retail industries. He has held senior roles at Point S Canada, Distribution Stox, Groupe St-Hubert, AKZO Nobel Canada Inc., and Maillot Baltex & Multi-Marques Inc.

“We’re thrilled to welcome Leif to Groupe Touchette,” said Nicolas Touchette, Co-Chief Executive Officer at Groupe Touchette. “His strategic mindset, operational expertise, and dedication to customer success make him the ideal leader to guide the continued evolution of our Retail and Commercial Division. We’re confident his vision will help solidify our leadership in the Canadian market.”

Mr. Ellefsen is known for his pragmatic leadership style, customer-first approach, and ability to build strong business partnerships that drive measurable results. “This is an exciting time to be joining Groupe Touchette,” said Leif Ellefsen. “The company’s growth trajectory, innovative spirit, and focus on operational excellence align perfectly with my values and experience. I look forward to working closely with the team to continue delivering value to our customers and partners across Canada.”

This appointment underscores Groupe Touchette’s commitment to expanding its presence and capabilities in the retail and commercial segments while maintaining a strong focus on operational excellence and customer satisfaction.

ABOUT TOUCHETTE RETAIL AND COMMERCIAL

Touchette Retail & Commercial, a business unit of Groupe Touchette, serves Canadian consumers through its network of retail banners, including Tirecraft, Integra Tire, Signature Tire, Tireland/Ici Pneu, Tire Partners/Pneu Solutions, Pneu Select, MécaniPneu, Pneus Chartrand Mécanique, Pneus Express Mécanique, Pneus Bélisle Inc., and Touchette Motorsport.

Groupe Touchette is Canada’s largest Canadian-owned tire distributor. For more than 45 years, it has built a strong reputation for expertise and high-quality service for automakers, dealerships, and independent customers. Headquartered in Montreal and led by Nicolas Touchette and Frédéric Bouthillier, the company specializes in value-added tire distribution services.

Groupe Touchette operates more than 50 distribution centres nationwide. Through its TireLink and DT Tire banners, the company also serves automakers, car dealerships, and independent tire retailers.