Leading global tire maker Hankook Tire showcased its cutting-edge electric vehicle tire technology as the exclusive tire supplier and official technical partner of the ABB FIA Formula E World Championship (Formula E) during the 2025 MIAMI E-PRIX on April 12, 2025 in Miami.

The Homestead-Miami Speedway represented the first Miami-based Formula E race in over a decade and is considered one of North America’s most iconic racetracks. This venue spans 1.49 miles (2.414 kilometres) and features a unique layout combining high-speed oval tracks with challenging dogleg sections, where drivers’ precise steering and cornering techniques will add intensity to the race.

Official racing tire

Hankook’s GEN3 Evo iON Race tire, the official racing tire of Formula E, continues to attract significant attention from drivers and race officials for its performance in terms of grip, handling, cornering, braking, and durability. Specially designed for the GEN3 Evo race car, capable of reaching speeds of up to 200 mph (322 km/h) and accelerating from 0 to 62 mph (100 km/h) in just 1.86 seconds—30% faster than current F1 cars—the tire has already demonstrated its exceptional performance in previous races. It is widely anticipated to deliver unparalleled performance once again, supporting peak racing conditions throughout the event.

As part of its fan engagement efforts, Hankook organized a pop-up event, the Formula E X Hankook Tube Shop, from April 9 to 11 (local time) on Miami Beach. Following a successful launch in South Korea last August, this event was designed to introduce motorsport fans to Hankook’s global integrated brand and its premier EV racing tire technologies.

Unique tube rental station

The Formula E X Hankook Tube Shop concept is a unique tube rental station themed after Hankook’s brand identity, where visitors can rent tire-shaped tubes. The event included social media participation activities, a tire toss game, and other interactive programs that engaged visitors in a playful and memorable way.

At the Homestead-Miami Speedway, Hankook also operated a branded booth in the Fan Village, showcasing its iON line, the world’s first full lineup of tires specifically for electric vehicles, and GEN3 Evo iON Race tire. The booth featured product displays and photo zones, offering an immersive experience for motorsport fans.

The race itself proved eventful, with Pascal Wehrlein ultimately winning, ahead of Lucas Di Grassi and Antonio Felix Da Costa. 

Formula E Season 11 spans 16 rounds across 10 major cities worldwide and features fierce competition among six global electric vehicle manufacturers, including Porsche, Jaguar, Nissan, Stellantis, Mahindra, and Lola Cars. Through global motorsports partnerships, Hankook Tire aims to further enhance its global technological leadership and premium brand image.