The Goodyear Tire & Rubber Company announced that David Anckaert has been named Chief of Product Strategy and Planning, reporting to Chief Executive Officer and President Mark Stewart, effective immediately.

“David is a natural fit to lead the development of Goodyear’s global product, services and solutions portfolio to maximize our end-to-end customer value proposition,” said Stewart. “I am confident that David’s leadership and our talented product teams around the world will enable a globally connected approach that will provide vitality in the marketplace and fill white space with Goodyear’s industry-leading products.”

Anckaert joined Goodyear in 2000 and has held a succession of positions in R&D, sales and marketing. In 2018, he was named vice president, Commercial Europe, and after that, served as vice president, Consumer Replacement Europe. Most recently, Anckaert served as vice president of the Europe, Middle East and Africa Consumer business.

As Chief of Product Strategy and Planning, Anckaert will lead Goodyear’s product roadmap and lifecycle planning, leveraging data-driven market insights to identify opportunities, drive innovation and develop a winning global product portfolio.