Recent research indicates that we’re likely going to see another great winter tire sales season.

According to the Tire and Rubber Association of Canada’s (TRAC) latest Winter Tire Report, Canadians are overwhelmingly sold on the benefits of winter tires, which means that tire retailers across the country are going to see the usual influx of vehicle owners yet again this fall as everyone lines up for the semi-annual tire swap.

In fact, according to TRAC’s research, “76% of Canadian drivers believe extreme weather events related to climate change have made winter tires more important than ever. The same number of drivers (76%) now use winter tires. Outside Quebec, where winter tires are mandated by law, winter tire usage stands at 71%.”

Clearly, the demand is there, and it’s a demand that Dynamic Tire is eager, willing and able to help tire retailers satisfy. Not only does Dynamic Tire offer a comprehensive range of sizes and patterns, along with innovative technologies and products, but they also offer flexible purchasing options (including factory-direct and warehouse ordering), and a premier B2B ordering portal that sets the standard in the tire industry.

“We are confident in our ability to provide our dealer network with the ultimate support package, and we aim to deliver THE best customer experience in Canada’s tire industry,” says Joseph Postiglione, Segment Manager, PLT & STR, Dynamic Tire. “Moreover, by offering both factory-direct and warehouse delivery options, tire retailers can begin the winter tire season with their shelves fully stocked, and as their inventory sells, they can be sure that we will have the brands and sizes they need in stock so that they never have to turn customers away.”

Supply chain expertise

During the recent pandemic, many of us learned just how fragile the global supply chain really is. This lesson wasn’t lost on the team at Dynamic Tire, which is why they have a dedicated team of employees who focus on logistics in order to assure that orders arrive as expected and on time.

“Our team tracks container shipments, both for our factory-direct customers, as well as for our own warehouse supply,” Postiglione explains. “Our industry-leading supply chain team works hand-in-hand with our B2B ordering portal team, which means that from the moment our customers place an order with us, we can track their order and keep them informed, so that they know where their shipments are at all times, and when they can expect delivery. In addition, our customers can rest assured that our own warehouse is well stocked for the season, which means that we can fulfill their orders throughout the season.”

Canadian support team

In addition to their supply chain expertise, Dynamic Tire is proud of their Canadian support team. This team of tire industry veterans understands the Canadian market as a whole, as well as the needs of local tire retailers as individual stores.

“They’re passionate enthusiasts who are only a phone call away when our customers need assistance or direction,” Postiglione adds. “The team includes local sales professionals and product segment managers, along with dedicated in-field specialists with a thorough knowledge of the industry.”

Tailored marketing solutions

As veterans of the tire industry, the team at Dynamic Tire understands that local retailers can’t succeed on their own without adequate marketing support. So in addition to point-of-sale materials, the Dynamic Tire team is happy to work with retailers to develop ads, and to support each retailer’s marketing efforts with the help of Dynamic Tire’s co-op program.

Naturally, all of Dynamic Tire’s products come with a road hazard and manufacturer warranty. “We take pride in our engineering team, and the due diligence with which they ensure that all our products are properly certified for the Canadian market,” Postiglione adds.

Dynamic Tire has an open invitation to all tire retailers in Canada: “We invite you to join our growing family of tire dealers,” Postiglione says. “Our goal is to deliver the best customer experience in the industry, and we are proud of our commitment to our network of dealers.”

For more information please visit: dynamictire.com/en/become-a-dealer.

 

Sailun Blazer WSTX – 3PMS – Studdable

 

One of the most popular tires in the Sailun lineup is the Ice Blazer WSTX. This studdable winter tire can handle the toughest winter conditions, and has been engineered for maximum performance in slush, snow and icy conditions. The proprietary blended Silica-Reinforced Formula guarantees excellent and reliable grip performance in low temperatures.

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Sailun Terramax AT2 – 3PMS

 

Designed for superior traction on/off-road, the Sailun TerraMax AT2 is ideal for a range of SUVs, pickup trucks, and vans. Its aggressive open shoulder tread design expels water, snow, slush, and mud for optimum traction, while the centre rib ensures superior ride stability and control, and the deep tread sipes create additional tread surface to further increase traction. The AT2 is one of Sailun’s newest tires, it’s winter-ready, 3PMS certified, and designed to provide a quiet ride, predictable handling and exceptional stability.

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Triangle TI501- 3PMS – Studdable

 

Engineered in Finland, the Triangle TI501 promises excellent handling performance in all winter conditions, including ice and snow-covered roads. It boasts wide V-grooves for improved braking and handling in snow, along with a laterally-interconnected tread geometry for improved steering. Consumers who prefer studs will benefit from the tread-wide stud distribution pattern, which improves contact between each stud and the road, resulting in superior braking and acceleration.

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Mirage W662 – 3PMS – Studdable

 

Designed for winter’s worst, the Mirage W662 features a winter silica compound for excellent traction, even in the coldest temperatures. The directional tread cuts through deep snow and slush, delivering exceptional handling, while the lateral sipes improve the tire’s capabilities on wet roads and in the snow. This studdable tire boasts a stable tread block design for improved cornering and braking.