Rovelo’s Arctic Vision is designed for maximum appeal in the PLT winter tire segment.

Cold winter weather is a fact of life in Canada, and winter driving conditions demand tires that motorists can depend on. Yet for many consumers today, where budgets are being stretched by a higher cost of living, offering a tire that balances the solid attributes of superior winter performance, with quality engineering at a value-oriented price-point represents a highly popular combination.

It’s one reason why Sailun Tire Americas, through its Rovelo Brand has introduced the Arctic Vision to the Canadian marketplace.

Value-driven

The Rovelo Arctic Vision targets value-conscious consumers in Canada—people looking for reliable tires that offer good performance in winter conditions without breaking the bank,” says Jamie McIntyre, Senior Vice President of Sales, Canada and Product Development, North America, for Sailun Tire Americas.

McIntyre is keen to emphasize the value proposition that Rovelo brings to the marketplace with products like the Arctic Vision.

And while it’s designed to be competitively priced and appeal to consumers who are on a budget, that doesn’t mean the Arctic Vision compromises in performance or technology.

“The Rovelo Arctic Vision utilizes advanced technology to improve performance in winter conditions,” McIntyre explains. This includes a functionalized silica compound in the rubber itself.

Flexibility and grip

“This compound maintains the rubber’s flexibility and grip at low temperatures,” he says, which is essential for safe driving in snowy and icy winter conditions. He notes that the functionalized silica in the rubber, allows the tire to better conform to the road surface at lower temperatures, improving the contact patch and offering better traction and stability on snow and iced covered road surfaces. “This leads to better handling, shorter braking distances, and increased safety,” states McIntyre.

Furthermore, the functionalized silica compound technology also enhances the Arctic Vision’s durability and longevity, helping ensure consistent performance throughout the winter season and longer-term use, a very significant factor for many consumers in today’s marketplace where budgets often have to stretch a little further.

Besides technology, performance and a value-oriented price-point, the Rovelo Arctic Vision was designed to appeal to as many Canadian consumers as possible via a whole range of different sizes and fitments.

A range of fitments

McIntyre notes that currently, the Arctic Vision is available in fitments ranging from 16-inches to 22-inches in diameter and for most popular passenger car, crossover utility (CUV) and sport utility vehicles (SUVs). He says that market conditions and demand are constantly changing, and Rovelo “continues to work with our retailers to add additional sizes and fitments based on demand, which is why he recommends those that are interested to regularly check with Rovelo or its network of authorized dealers.”

In terms of distribution in Canada, Sailun has partnered with Groupe Touchette for the Rovelo brand. Groupe Touchette is recognized as one of the leading tire wholesale distributors in Canada and this partnership enables tires such as the Rovelo Arctic Vision to be made available to as broad a selection of consumers as possible.

McIntyre says that through the robust Groupe Touchette distribution network and online platforms, access and appeal is maximized for both retailers and consumers. Additionally, McIntyre explains that tire retailers can leverage the Arctic Vision’s affordability and advanced technology in key marketing efforts. “Enhancing online visibility through digital advertising and providing comprehensive dealer support boosts product visibility and attracts budget-conscious buyers seeking reliable winter tires,” explains McIntyre.

A popular option

As Canada gears up for another winter season and tire retailers look to one of their busiest times of the year, Rovelo’s Arctic Vision is likely to provide them with a high volume and popular option that provides Canadian consumers with superior performance, peace of mind and a highly competitive price point.

The end result then, is likely to provide a win, not only for Sailun Tire Americas and its Rovelo brand, but its partnership with Groupe Touchette and most importantly the retailers that market and sell the Arctic Vision, as well as customers that purchase it.