Global leading tire company Hankook Tire & Technology (Hankook Tire) unveiled a new campaign brand about the ABB FIA Formula E World Championship an electric car racing competition hosted by the Fédération Internationale de l’Automobile (FIA), on July 17.

The brand film showcases the excellent performance and premium brand image of ‘iON’ electric racing tires, exclusively supplied by Hankook Tire for Formula E. Specifically, the film highlights that all teams participating in Formula E, including high-performance supercar brands such a McLaren, Maserati and Porsche are equipped with the Hankook iON Race.

The primary segment of the video shows GEN3 machines, the fastest Formula E race cars with capacity to reach a maximum speed of 320km/h, fitted with Hankook iON Race. The film highlights the extraordinary driving performance achieved through the perfect harmony of global high-performance supercars and advanced electric racing tires.

The new brand film is available via Hankook Tire’s official website, social media channels, YouTube, television ads and various other platforms.