In a commitment to accelerate growth and innovation, Hankook Tire has announced Aaron (Seunghwan) Hong as the new President of Hankook Tire Canada.

As an integral member of the global Hankook Tire team for over 20 years, Aaron has demonstrated success in global sales and strategy. He has proven expertise through his recent roles as “TB Sales Strategy Manager” at the Hankook Tire Global HQ and “Managing Director” of the Netherlands Subsidiary. In this new role, Aaron will continue to expand the brand’s footprint in the Canadian market by reinforcing the outstanding performance and quality of Hankook products, aligning with the fast-changing business environment.

“I am honoured to lead the Canadian team and look forward to continued growth with Hankook Tire,” says Aaron (Seunghwan) Hong. “I am committed to serving our customer needs across Canada and driving the technological innovation for which our products are renowned.”