The Carlstar Group debuted its brand transition from Carlisle-branded tires to Carlstar-branded tires at the Agritechnica Expo 2023 in Hanover, Germany.

Building on a legacy spanning over a century, the company is embarking on a brand evolution. Products once branded as Carlisle will now proudly bear the Carlstar name.

Jacob Thomas, CEO of The Carlstar Group, emphasized, “Carlisle branded tires are now Carlstar. Going forward, our primary brand name will reflect the company that designs, manufactures, sells, and supports the product. This strategic move will also enable us to promote a brand exclusive to the Specialty Tire and Wheel space. While the letters on the sidewall are changing, everything else remains the same. Our people, facilities, processes, premier product quality and dependability, and the entire value proposition that has made Carlstar the preferred one-stop shop destination for specialty tires and wheels for the last 100 years remain the same. We are building on the first 100 for the next 100.”

The Agritechnica Expo, that took place from November 12 to 18, 2023, is the global showcase for agricultural technology and specialty tires and is expected to draw over 446,000 visitors from 144 countries. At this prestigious event, The Carlstar Group will display a diverse selection of specialty tires bearing the Carlstar name, including the Versa Turf, Turf Master, Fairway Pro, Turf Trac R/S, AT 489, and All Trail tires. The Carlstar Group’s display booth at the exhibition serves as an excellent platform for engaging with valued customers and partners.

For more information about Carlisle/Carlstar and their range of specialty tires and wheels, visit Carlstar.com. For European-specific information, visit Carlstartires.eu.