During the fall and winter season, Canadian drivers become much more susceptible to road accidents due to the changing weather conditions.
According to Transport Canada, in 2019, nearly 9.6 percent of Canadian car accidents reported occurred during events related to winter conditions and 70 percent of those occurred during snowfall. As seasons transition quickly, Hankook is ready to help Canadian drivers stay safe and be prepared for the first snowfall.
It is no surprise that the winter tire category is the fastest growing sector in the Canadian market, with an annual growth of five percent according to the 2020 Winter Tire Report from Tire and Rubber Association of Canada (TRAC). As 72% of Canadian drivers use winter tires, Hankook has developed a reliable and high-performance range of products to help Canadians winterize their vehicles and stay safe on snow covered roads.
Hankook understands Canadian winters
“Hankook understands the unique conditions of Canadian winters and the need for reliable winter tires,” said Sungil Jun, President at Hankook Tire Canada. “Hankook winter tires are designed to ensure exceptional and safe diving experiences in cold and icy conditions for all vehicle types”.
Hankook’s range of winter tires have been lauded for their exceptional performance in winter road conditions, expert handling and short braking distances. Amongst these, the award-winning Winter i*cept evo3 and Winter i*cept iZ2 stand out thanks to their outstanding traction and breaking performance, handling and steering control on snowy roads.
The award-winning Winter i*cept evo3 includes a revolutionary unidirectional tread design that helps vehicles increase their road traction in the most hazardous conditions while its optimized zig-zag lateral groove provides a better handling experience for drivers. In addition, its Winter Control Compound that includes silica particles provides exceptional grip and breaking performance without losing rubber flexibility in extreme cold conditions.
Another award-winning tire, the Winter i*cept iZ2 provides excellent dry handling performance with a redeveloped sidewall and a bead section that improves cornering grip and handling performance. Traction and breaking-wise, its footprint pressure is equally applied compared to conventional tires, increasing its performance on icy roads.
The Winter i*cept X launch
Hankook Tire will once again push boundaries with the launch of the new Winter i*cept X this Fall. This new tire aims to become the new standard of non-studded winter tires for SUV vehicles, thanks to its revolutionary design features and technologies.
The Winter i*cept X features a forward-looking multi-spuit system (a technology that helps the tires absorb and release water) that prevents slipping on slush. In addition, its Z-shape design prevents hydroplaning by pushing water out effectively while the tire structure and spiral pattern drains water and snow to maximize breaking and enhance acceleration.
Hankook Tire has developed a one-of-a-kind platform to help Canadians find the best winter tire set to ease the tire winterization process. Consumers can visit Hankooktire.com/ca and be guided to the most accurate tire option for their needs and vehicle. Users can find the right tires according to their vehicle’s tire size, maker, model, year and personal preferences.
