Nokian Invites Drivers to Submit Favorite Road Trip Trail Maps

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Nokian Tyres’ Remote Control campaign also informs drivers of the company’s innovative all-terrain and all-season tires. Photo Nokian Tyres

Nokian Tyres is inviting drivers to share their favourite remote getaways for a chance to win a set of tires and other prizes. 

Between June 6 and July 31, the global tiremaker is launching its Remote Control campaign, during which it will share travel safety tips, promote followers’ favourite road trip trail maps and help drivers choose the right tires for their summer journeys. The goal: help consumers understand that they can take control over their remote getaways by embracing important tire safety actions, including picking the best all-terrain and all-season tires.

“Summer is the busiest travel season for millions of Americans and Canadians, and that makes tire safety more important than ever,” said Nokian Tyres Senior Communications Manager Wes Boling. “Our Remote Control campaign seeks to educate and entertain drivers before they embark on their summer trips.”

Eligible residents from the U.S. and Canada are invited to enter the contest by adding their favourite road trips to a user-generated map at NokianTires.com/Remote. They can also browse the map to explore others’ favourite remote journeys. The site includes other useful content, including product information and a tire dealer locator. Drivers may enter one road trip per day.

Compelling adventures from friends and followers will be shared on Nokian Tyres’ social media channels throughout the campaign.

To learn more about Nokian Tyres and enter the Remote Control contest, drivers are invited to visit NokianTires.com/Remote.


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