Continental Tire Canada announced their latest partnership with Rocky Mountain Motorsports (RMM) racetrack as the exclusive tire sponsor.

Located in Calgary, Alberta, RMM will be a premier motorsports facility, providing driving enthusiasts with a world-class experience in Western Canada.

Continental Tire is contributing significantly toward an important safety aspect of RMM.

The sponsorship will see over 14,000 Continental brand tires at the RMM circuit to form tire wall safety barriers.

“We are very excited to be the tire partner of this new and elite motorsports facility in Calgary,” said Okan Sen, Continental Tire Canada’s National Marketing Manager.

“This collaboration will make it possible for more customers to meet with Continental rubber. In addition to experience its superior safety and track performance qualities. As well as expand Continental’s motorsports footprint in Western Canada,” stated Sen.

The racetrack is expected to open its doors late summer 2021.