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Cooper Introduces New All-Terain Discoverer Rugged Trek Tire

Autosphere » Tires » Press release » Cooper Introduces New All-Terain Discoverer Rugged Trek Tire
Cooper Tires has announced its new Discoverer Rugged Trek tire is now available for dealer orders. Photo: Cooper Tires

Cooper Tires has announced its new Discoverer Rugged Trek tire is now available for dealer orders.

The Discoverer Rugged Trek is an all-season truck and SUV tire made for off-road while offering on-road performance for everyday use. It possesses a long-lasting warranty of up to 60,000 miles (about 96 560 km).

It offers drivers a choice between two upper sidewall designs, one on each side of the tire. Both sides offer long, deep cleats for off-road traction, as well as bold, black raised lettering in every size – a first for any Cooper tire line on the market.

“It gives consumers the freedom to go anywhere, with excellent traction when they venture off the beaten path while still offering a smooth ride to work on Monday morning,” said Michiel Kramer, Executive Director, Product Marketing for Cooper Tire.

When on the highway, Discoverer Rugged Trek utilizes Whisper Grooves that block the rush of air through the tire, helping to eliminate noise at high speeds.

To improve overall stability and control, it employs Cooper’s Stable Trac Technology: Omni-directional, micro-gauge siping that enhances traction on roads and rough surfaces.

The tire also features a pattern that keeps rocks and stones out of the tire and on the trail where they belong.

Manufactured at Cooper’s Texarkana, Ark., and Findlay, Ohio plants, the Discoverer Rugged Trek is now available for dealers to order through their local Cooper Tires sales representative.

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