In response to increased business costs and other market dynamics, Bridgestone will increase prices up to 8% for select Bridgestone Americas and Firestone passenger and light truck replacement tires sold in Canada and the U.S.

The new pricing will take effect on May 1, 2021, with adjustments at the article and pattern level. Members of the Bridgestone Consumer Replacement Tire Sales team are contacting customers to provide more detailed information about the changes.