Continental announces the appointment of Tina Alessi as the new National Sales Manager for Continental’s Passenger and Light Truck (PLT) tires business in Canada.

The PLT tires segment comprises passenger cars, crossover utility vehicles, sports utility vehicles, vans, and light truck tires. In her new role, Alessi is the first female to join Continental Tire Canada’s PLT senior leadership team.

Alessi joined Continental in 2008, most recently serving as National Account Manager for Continental’s PLT tire business. Her journey at Continental has witnessed immense change, most importantly, in its people.

“I look at leadership as not just a title but about how one impacts and influences others,” said Alessi. “Over the years I have been encouraged to know my worth, have confidence in myself and my abilities, and most of all, know that my voice and opinion matter.”

New role

Alessi’s new role is paving the way for Continental to become one of the most diverse and inclusive organizations in the country. In this new role, Alessi has stated that she will continue to strive to encourage growth and empowerment through the power of diversity.

“We are so excited to have Tina as part of the senior leadership team in Canada,” said Matthew Livigni, Managing Director, Continental Tire Canada. “An important pillar of our strategy is to be the most customer-centric tire solutions provider in Canada and Tina is the best person to execute on this strategy by adding value to our customers and further developing the passenger and light truck sales team in the coming years,” stated Livigni.

Alessi will begin her new position on January 1, 2021.