Redefining Performance: The New UHP Landscape
Modern UHP tires challenge outdated assumptions, delivering comfort, durability, and low noise alongside enhanced grip and handling. Once reserved for sports cars and performance junkies, UHP…
Sailun Tires
Built for What’s Next: The Tire Trends Shaping 2026
From EV-driven engineering shifts to the rise of all-weather and XL-rated tires, manufacturers are adapting products to meet changing vehicle demands and evolving consumer expectations. As…
Sailun Expands TerraMax AT2 Line with New Sizes to Meet Growing SUV and Light Truck Demand
Sailun is proud to announce an expansion of the TerraMax AT2 all-terrain tire lineup with new size offerings. The TerraMax AT2 features an updated tread design…
Ready. Set. Sell!
Manufacturers and distributors are ready for the winter tire season ahead. Are you? In a few weeks, as Canadians swap out their flip-flops and t-shirts for…
OTR Tires: Big Trends in Big Tires
Off-road equipment is getting bigger and heavier, sending tire engineers back to the proverbial drawing board. There’s no denying that off-road equipment is getting bigger, and…
RoadX RXFrost FX11: Engineered for Canadian Winters
Value oriented tire offers advanced tread and compound design, as well as provision for studs. In Canada’s highly competitive winter tire market, having a product that’s…
Dynamic Tire: Canada’s Winter Wonderland
Recent research indicates that we’re likely going to see another great winter tire sales season. According to the Tire and Rubber Association of Canada’s (TRAC) latest…
Light Truck Tires: Bigger Better
The LT tire market is growing, and so are the tire sizes in this segment. “Growth” is the word that probably best describes the state of…
Winter Tires: We’re Still in Canada
Don’t let last year’s lackluster winter season fool you. Canadians still need winter tires. While it’s impossible to predict what kind of winter Canada will see…
HP Tires: A Perennial Favourite
Engineered for EVs, the Yokohama ADVAN Sport EV A/S was designed to last. Moreover, this new tire promises the sharp steering response, powerful braking and improved…
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