Nokian Archives

Nokian

Nokian Ties IIHF Marketing to Geopolitical Sanctions

Nokian Tyres’ conditional withdrawal from the 2027 Ice Hockey World Championship forces Canadian tyre retailers to navigate potential brand alignment and marketing disruptions. Scandinavian tyre manufacturer…

November 5, 2026

Nokian Hakkapeliitta 01: The First On-Demand Winter Grip

Nokian Tyres is ushering in a new era of winter driving with the world’s first studded winter tire that automatically adjusts to changes in temperature—the Nokian Tyres…

March 27, 2026

Built for What’s Next: The Tire Trends Shaping 2026

From EV-driven engineering shifts to the rise of all-weather and XL-rated tires, manufacturers are adapting products to meet changing vehicle demands and evolving consumer expectations. As…

January 30, 2026

2024 Drive Festival: Nokian’s Off-Road Adventure

New and improved all-terrain tire caters to the needs of off-roading enthusiasts. Adrenaline junkies who attended the 2024 Drive Festival, which took place at the Canadian…

September 18, 2024

Winter Tires: We’re Still in Canada

Don’t let last year’s lackluster winter season fool you. Canadians still need winter tires. While it’s impossible to predict what kind of winter Canada will see…

August 22, 2024

Nokian Remedy WRG5 Launch: A Tire For All Seasons

Nokian’s newest all-weather tire ticks all the boxes. Nokian Tyres invited North American media to a virtual launch event in January 2024 where the Finnish tire…

February 13, 2024

Nokian Tyres to Showcase All-Terrain Outpost Tires at Overland Expo Mountain West

Nokian Tyres reintroduced drivers to its all-terrain Outpost product family at Overland Expo Mountain West August 25-27, in Loveland, Colorado. The tiremaker hosted a booth that…

August 25, 2023

Nokian’s Tips for Pothole Protection

Benoit Sarrazin is the owner of a garage that specializes in tire sales located in the heart of the pothole region. The co-owner of Pneus Premier…

April 13, 2023

According to Nokian, There’s Only One True Four-season Tire in Many Areas of North America

Howie Fetzer built his business around a fact that remains a secret to most drivers. In many areas of the United States and Canada, all-season tires…

February 8, 2023

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