Michelin’s green shift
In response to the rapid electrification of the automotive sector and an increasing demand for energy efficiency, French tire giant Michelin has reached a new milestone…
Michelin
The Michelin Universal Tire Digital Twin: Smarter, Safer Driving
Michelin is showcasing its universal tire digital twin which can convert in-vehicle data into actionable insights in real time to make recommendations to the vehicle or…
Redefining Performance: The New UHP Landscape
Modern UHP tires challenge outdated assumptions, delivering comfort, durability, and low noise alongside enhanced grip and handling. Once reserved for sports cars and performance junkies, UHP…
Evolution of a Market Leader
How Michelin took the X-Ice Snow tire and pushed performance, longevity and efficiency even further with the new X-Ice Snow+. For years, the Michelin X-Ice Snow…
Built for What’s Next: The Tire Trends Shaping 2026
From EV-driven engineering shifts to the rise of all-weather and XL-rated tires, manufacturers are adapting products to meet changing vehicle demands and evolving consumer expectations. As…
Michelin Launches e.Primacy All-Season Tire to Continue Efficiency Leadership
Michelin, a pioneer in efficiency, announced the launch of the new e.Primacy All-Season tire to meet the evolving demands of drivers who prioritize efficiency. “As the…
Testing X-Ice Snow for a Second Winter
Are winter tires designed to maintain their properties over several years? Our winters follow one another but are never the same. Let’s forget the beautiful white…
Green Tires and Decarbonizing the Industry
The tire industry is not immune to environmental concerns, and the commitment of some manufacturers to reducing their carbon footprint involves innovation in manufacturing processes and…
More and More Airless Tires
With more electric and hybrid vehicles on the road, much has been written about tire manufacturers’ efforts to reduce noise, friction, weight and wear. However, some…
Michelin Offers X-Ice Snow for Electric Vehicles
Michelin’s move towards electric vehicles is a natural one, since the vast majority of its tires are suitable for both conventional and electric vehicles. Russell Shepherd…
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