Valvoline announced a partnership agreement between Valvoline Canada and the Toronto Blue Jays.
This historic first for Valvoline Canada will provide the 150-year-old brand marketing rights throughout the 2021 season.
“This partnership will uniquely bring to life Valvoline’s celebratory ‘The Original Motor Oil’ campaign with a historic Canadian baseball club.” Said Mark Coxhead, President and General Manager of Valvoline Canada.
Valvoline’s ‘The Original Motor Oil’ campaign celebrates the brand’s place as an American original and features a modern interpretation of its most-recognized logo from the late 1960s and early 1970s, a high-water mark of American automotive culture.
Partnership branding will be visible via Valvoline social channels – beginning in the weeks leading up to the April 1 season opener vs. the New York Yankees – as well as via outdoor vinyl and digital boards, consumer advertisements, and in Toronto Blue Jays yearbook ads.
Besides, Valvoline branding will be prominently displayed behind home plate at 80 regular-season home games.
“The Toronto Blue Jays are truly Canada’s team, and with a dedicated fanbase that stretches across the country, this partnership gives Valvoline a fantastic platform to deliver our innovative brand message,” said Coxhead.