Automotive Group HGreg continues its environmental commitment by announcing the planting of 6,250 trees in Québec this year as part of its annual Buy a Car, Plant a Tree campaign, carried out in partnership with Tree Canada.

Launched for the ninth year running, the initiative aims to support reforestation projects across the country. A total of 14,822 trees have been planted since the partnership began in 2016.

“As a key player in our industry, we have a responsibility to play an active role in protecting the environment,” emphasizes Harry Kasparian, Vice President of Marketing for HGreg. “That’s why we’re proud to renew our commitment to Tree Canada, this year and for years to come.”

The trees planted in 2025 will be located in the Bécancour RCM, on a former abandoned farm site close to the St. Lawrence River. This initiative seeks to revive a natural ecosystem by reintroducing native conifers that have ceased to naturally regenerate in this region.