Getting in the Fastlane With Mitchell 1

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Ben Johnson, Director of Product Management, Mitchell 1, highlighted efficiencies in building strong customer relationships and repair solutions at AAPEX 2023. Photo Huw Evans

While visiting Mitchell 1 at AAPEX 2023, Autosphere had an opportunity to chat with Ben Johnson, Director of Product Management.

A key theme for Mitchell 1 this year was “Get in the Fastlane to Shop Success.” It’s designed to underscore Mitchell 1’s end-to-end solutions approach in helping automotive service providers succeed by building and maintaining robust customer relationships throughout the entire vehicle repair cycle. 

“While we’re usually focused on how we can help technicians repair vehicles, we’re also focusing a lot on how we can help connect shops with their customers,” said Johnson. 

Mitchell 1’s approach to this customer-centric concept is built around three key pillars:

  • Connect
  • Repair
  • Manage

In terms of “connecting,” Mitchell 1’s SocialCRM + LocalSearch provides automotive service providers with a range of tools to create a strong online presence, allowing them to boost their Google ratings and elevate their customer relationships. 

On the “repairing” side, once customers have been attracted to a specific service provider location, Mitchell 1, via its ProDemand repair software, provides complete OEM diagnostics, maintenance, and repair information, along with millions of SureTrack-based expert repair vehicle fixes, all via a single look-up. Mitchell 1’s approach is to provide a fast, accurate and easy-to-navigate look-up solution for specific repair procedures. From there, the technician can dive deeper into specific information, but the end goal is to save time, allowing technicians to focus on actually fixing the problem, instead of trying to navigate through a labyrinth of portals to access the repair data and fixes they need. From ADAS to TPMS issues and calibrations, to accurate wiring diagram look-ups, Johnson noted that Mitchell 1 has had very positive feedback from shops and technicians when it comes to quickly diagnosing and fixing problems.

The third pillar is the “managing” component, where through Mitchell 1’s ManagerSE shop management software, automotive service providers can boost efficiency via estimating, parts ordering, invoicing and other key shop management operations. With a huge selection of electronic parts catalogues and more than 180 integrated reports, Manager SE is designed to ensure optimal efficiency, ensuring that from beginning to end, a customer can contact the shop, have their vehicle properly repaired and quickly return, boosting client satisfaction, loyalty and ultimately, long-term revenue and profitability for the service centre.  

(L-R) Ben Johnson, from Mitchell 1, with Autosphere’s Lisa Marchese and Huw Evans at AAPEX 2023. Photo Huw Evans


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