Many Development Initiatives for TotalEnergies

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TotalEnergies' Canadian team at their AAPEX booth. Photo Michel Beaunoyer

The TotalEnergies team met us at their AAPEX booth to talk about growth in the Canadian market and innovative products.

After adjustments in the Canadian team, TotalEnergies is positioned to boost its presence in our market.

Pascal Tran, Director of Sales and Marketing for Canada, mentions that the strategy is to get closer to customers by finding new distributors and making the supply chain more efficient.

“We want to be more present in aftermarket shops, and we’re determined to win them back. We’re going to work on raising brand awareness, by multiplying local action and sponsorship initiatives, among other things.”

TotalEnergies also wants to expand its network of rapid lubrication centres.

In Canada, TotalEnergies offers a range of mostly synthetic engine lubricants.

They also offer transmission lubricants and introduce new products that meet European vehicle standards.

Their goal is also to gradually introduce to Canada their expertise developed in Europe in lubrication products for hybrid and electric vehicles.


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