Pennzoil Celebrates Women Behind the Wheel With Rebelle Rally Sponsorship

Autosphere » Mechanical » Pennzoil Celebrates Women Behind the Wheel With Rebelle Rally Sponsorship
Rebelle U participant practicing her navigation skills. Photo Pennzoil

Pennzoil is no stranger to blazing new paths, celebrating unique journeys, and bolstering the daring spirit.

That’s why the brand is thrilled to sponsor Rebelle Rally the first women’s off-road navigation rally in the United States.

Rebelle Rally: the ultimate road trip

An intense eight-day competition stretching across the deserts of Nevada and California, the Rebelle Rally tests the limits of drivers and their vehicles. Focused on pace and precision, teams of two traverse over 1,550 miles of stunning dirt roads, double tracks, trails, and sand dunes without the aid of GPS or cell phones, relying solely on maps, compasses, and road books to navigate headings and hidden checkpoints.

As the ultimate road trip for adventurous and competitive women, the Rebelle Rally welcomes all to embark on the challenge. Whether competitors are new to off-roading or seasoned pros, Rebelle’s goal is to challenge them to embrace and enhance their driving and navigation skills for future journeys, wherever they may lead them.

Bree Sandlin, Vice President of Shell Lubricants North American Marketing announced that Pennzoil would be the official gold sponsor at the 2023 Pennzoil 400. She said, “Pennzoil is proud to join Rebelle in their mission to invest in women in automotive, support education for young girls, and care for the environment through conservation programs. We really love this intersection of inclusivity and sustainability in motorsports as it aligns with our values at Shell and Pennzoil.”

Emily Miller, the founder of Rebelle Rally said that they are, “Extremely excited to have Pennzoil join the Rebelle ecosystem in such a broad-reaching way. The people at Pennzoil are doers with exceptional leadership and management teams who see the value of the Rebelle as an event to test their products in every manner of terrain and extreme temperatures. We share core values, including the commitment to quality and sustainability.”

Sponsorships and support

Pennzoil will be sponsoring Alex Taylor, a drag racer and co-host of MotorTrend’s “Hot Rod Garage,” who is gearing up to blaze the trail at her first-ever Rebelle Rally in 2023 in a Jeep Wrangler 4×4. Alex will be competing as the driver of “Team Full Synd,” with her sister Megan as her teammate and navigator. The duo will be powered by Pennzoil as they are pushed to the limit in the desert while experiencing a daring journey every mile.

Pennzoil supports women behind the wheel beyond the logo on their rally vehicles. Through its relationship with the Universal Technical Institute (UTI), Pennzoil will also provide two training sessions as part of the Rebelle Rally Mechanics program. With UTI expertise and Pennzoil as a sponsor, the mechanics will be ready for the challenges that the desert race may bring.

In addition, Pennzoil is supporting Rebelle’s year-round training program, Rebelle U. Presented by Pennzoil, the program guides participants through six essential courses ranging from sand dune driving to non-digital navigation in various types of terrain.

To prepare for the rally, Alex and Megan participated in a Rebelle U training session. Top-notch instructors taught them about driving, navigation, preparation, and teamwork skills. With Rebelle U’s knowledge now under their belts, this dynamic duo is not only prepped and ready for competition but also equipped with valuable techniques to help take on thrilling adventures ahead.

As Alex’s Jeep is put to the test in the desert heat, Pennzoil Full Synthetic technology will help provide protection under the hood. Be sure to follow along as she documents her journey on Instagram.

Much like the inspiring individuals featured in the ‘Long May We Drive’ campaign, Pennzoil’s sponsorship of Rebelle Rally will amplify the voices of empowered women in motorsports, spotlighting their stories on and off the road.

Follow Rebelle Rally on Instagram and tune in for live Rally updates beginning on October 12. For the latest updates on Pennzoil’s collaboration with Rebelle Rally, follow Pennzoil on Facebook, Twitter, and Instagram.


Popular Posts



31dec7:00 am5:00 pmASE Fall Testing Registration Open


09jan(jan 9)7:00 am12(jan 12)11:59 pm2024 CES