AIA Canada has a new report you may be interested in. It’s ready now and very easy to obtain.

AIA Canada has released the Consumer Behaviour Series report entitled Buying parts and fluids online: A look at consumer automotive e-tailing in Canada.

Tailor-made to aid businesses within the auto care industry, the report provides key findings on Canadian consumer online purchasing trends when it comes to the purchase of automotive parts and fluids. This report will tackle:

• Who shops for vehicle parts online?
• What do customers buy?
• What websites do customers shop on?
• What website features do customers value most?
• And more.

This report is free to AIA Canada members, and available to non-members for $199 CAD.

You can get your copy of the report here.

Looking for the key highlights?

Available to all for free, the executive summary of this report provides an overview of key findings on Canadian consumer online purchasing trends when it comes to the purchase of parts and fluids.