WD-40 was showcasing its line of Specialist product solutions for the automotive industry at AAPEX 2022.
These include Gel Lubes, Penetrants (including an easy reach option) Silicone, White Lithium Grease, Contact Cleaner and Dry Lube. Autosphere had the chance to meet the Canadian marketing team of Sheree Yoon and Az Rai, who also provided insight into some of the campaigns WD-40 has in the works, including a version of the WD-40 Pro Board program (a voluntary board made up or industry professionals and DIYers that provide product feedback), specifically for Canada, as well as its Next Level Pro line, that really focuses on industry professionals.
Finally, a Repair don’t Replace contest is being launched that’s designed to encourage people to repair items and that will feature user-generated content. Stay tuned to Autosphere.ca for more details as these initiatives as they get under way in 2023.