Valvoline Canada announced a multi-year sponsorship agreement with Honda Indy Toronto.
The 2022 event is scheduled to take place July 15-17 at Exhibition Place, along the shores of Lake Ontario.
This sponsorship confirms Valvoline’s ongoing commitment to growing the brand’s presence in Canada and furthering its legacy in motorsports.
“Valvoline’s heritage in motorsports—across all types of racing—is known around the world,” said Mark Coxhead, President and General Manager of Valvoline Canada. “We are thrilled to announce our partnership with Honda Indy Toronto, and we are excited to showcase Valvoline to customers and consumers alike during the three days of racing this summer.”
Valvoline branding will be displayed throughout the race venue, and attendees will have the opportunity to connect with Valvoline in Thunder Alley as part of a large-scale, interactive brand activation. Additional plans for a unique Honda Indy Toronto experience for select attendees, hosted by Valvoline, are in development.
NTT INDYCAR Series first started racing on the streets of downtown Toronto in 1986. Today, the Honda Indy event has become one of the most attended motorsport festivals in the country.