HELLA Automotive Sales, located in the United States and subsidiary of HELLA GmbH, opened a sales office for the Central & South American market in Bogota, Colombia. 

Director of Sales, Alejandro Caballero, who leads the CSA office and team says “I am really proud of my team and the commitment to this project, as well as the support and alignment from our customers that have allowed us to dream big. Special thanks to Ismael Carmena, Stefan Van Dalen and Fred Snow for encouraging growth”.

Hella’s customers in Central and South America are focusing on driving business forward and growing in the aftermarket segment. The new facilities host Product Management and Sales & Marketing departments in state-of-art facilities.

During the opening, Ismael Carmena, Vice President Aftermarket of America & Southern Europe says “Finally this week, we have opened our first office in Bogota Colombia for HELLA sales activities in Central South America. We are already a “small fish with a big mouth” providing full support to our great customers in this region. Let’s see tomorrow! Effortless talent is worthless. Special thanks to Alejandro Caballero and Hella CSA team for making it happen. Also, thanks to the rest of Hella Inc. in US lead by Fred Snow”.