Mitchell 1’s Ben Johnson, Presents “Preparing for Electrification” at MAP Tech Conference

Autosphere » Mechanical » Mitchell 1’s Ben Johnson, Presents “Preparing for Electrification” at MAP Tech Conference
Ben Johnson speaking at MAP Tech Conference. PHOTO Mitchell 1

Ben Johnson, Director of Product Management for Mitchell 1, presented “Preparing for Electrification” during the recent 2022 Automotive Maintenance and Repair Association (AMRA) Motorist Assurance Program (MAP) technical conference.

During Johnson’s presentation, he covered the various types of electric vehicles (EVs), current forecast projections for their growth in the car parc, what types of services are being seen in repair facilities and anticipated maintenance needs, and what a shop should be doing now to prepare for these technologically advanced vehicles when they show up in their aftermarket service bays. He also discussed Mitchell1’s recent focus on EVs and electrical diagnostic tools now included in their interactive wiring diagrams.

EV Experience needed   

“It was great to once again meet with the MAP membership,” said Johnson. “I applaud their proactivity in seeking knowledge about these vehicles so they’re better prepared to service them. A technician’s best tool is their experience and they simply don’t have a lot of experience yet with EVs. That’s why Mitchell1 has invested in recent technology advances in our ProDemand products–to provide the information these technicians will need as they encounter many of these technologies for the first time.”

Johnson manages Mitchell 1’s portfolio of products for the motor vehicle industry. He maintains several ASE certifications and is a member of the Society of Automotive Engineers (SAE) International. He currently serves on the Auto Care Association’s Tool & Equipment and Emerging Technologies committees, and on the executive council at the Automotive Aftermarket Suppliers Association (AASA) Technology Council. He is a frequent presenter at industry events on the topic of ADAS and emerging automotive technologies.

ProDemand® provides complete OEM repair, estimating and maintenance information with exclusive real-world industry insights in a single lookup. The 1Search Plus search engine returns auto repair information in a user-friendly graphical “card” layout aligned with a technician’s workflow. Key features include expert-based Real Fixes, ADAS quick reference, advanced interactive color wiring diagrams, the latest TSBs, common replaced parts graphs, and streamlined estimating integrated with the Mitchell 1 Manager SE shop management system.

For more information about Mitchell 1, visit www.mitchell1.com, or call (888) 724-6742.


Popular Posts



21marAll Day23N! Business Forum - We owe you more than business as usual

23marAll Day25The 2023 ERA Trade Show

23mar2:00 pm3:15 pmNAFA Webinar : MD/HD Charging Infrastructure Challenges and Considerations

30marAll Day01apr2023 OARA Convention & Trade Show

31marAll DayFree Service Technician Webinar from ASE: ASE Winter Registration Deadline March 31


04apr(apr 4)4:00 pm05(apr 5)10:30 pmAccessoires d’auto Leblanc Trade Show 2023

12apr2:00 pm3:15 pmNAFA Webinar : Lessons Learned and Best Practices in Fleet Electric Vehicle Charging Infrastructure Deployment

21aprAll Day23The MEVS back at the Olympic Stadium in Montreal for a Sixth Edition

24apr(apr 24)8:00 am26(apr 26)5:30 pmNAFA Institute and Expo 2023