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New Michigan SEMA Garage Planned

SEMA Garage. Photo: SEMA

The Specialty Equipment Market Association (SEMA) purchased a 45,000-square-foot building in the Detroit, Mich., area to be used as a second SEMA Garage

Manufacturers will have access to product-development tools and equipment, an emissions testing lab, an ADAS research and development centre, and expert technicians who will help bring products to market.

Like the high-tech SEMA Garage in Diamond Bar, Calif., the Detroit facility will give aftermarket parts manufacturers access to resources that are typically accessible only to large-scale manufacturers.

In addition to OEM measuring sessions, scanning services, tools and equipment, a CARB-recognized emissions lab, and a modern training centre, the Detroit facility will include expanded services and offer new SEMA benefits through the ADAS Research and Development Center.

The ADAS Centre represents a new venture for SEMA, where manufacturers will be able to obtain static calibration of on-board vehicle ADAS systems (radars and cameras). With access to OEM-quality equipment and procedures, manufacturers will be able to troubleshoot software/hardware obstacles, as well as work on dynamic testing in conjunction with local facilities.

“The SEMA Garage Detroit facility opens up new doors and opportunities,” said Mike Spagnola, SEMA Vice President of OEM Relations and Product Development. “We will be able to take our current offerings to a whole new level by making the services accessible to new members, incorporating new technology, and collaborating with key partners in the area.”

Location

Located in Plymouth, Mich., less than 30 miles from the heart of Detroit, the SEMA Garage Detroit facility is located near several major automakers and is in close proximity to many Tier One suppliers, SEMA member companies, test tracks, automotive technology, and aftermarket suppliers.

The Detroit facility is three times larger than the SEMA Garage in Diamond Bar, which opened in 2013 and has provided more than 1,000 SEMA manufacturers exclusive access to new vehicles and CAD files, facilitated rapid prototyping, and assisted in obtaining CARB EOs.

The SEMA Garage Detroit facility is scheduled to be open for members in early 2022.

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