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ASE Launches Newly Redesigned Website

The new ASE website. Photo: ASE

The National Institute for Automotive Service Excellence (ASE) has launched its newly redesigned website—ASE.com —to provide a centralized online gateway for technicians, employers, students, instructors and consumers.

ASE is the pre-eminent independent non-profit organization, which since 1972 has worked to improve the quality of vehicle repair and service through the testing and certifying automotive professionals.
The new mobile-ready website features a new look and structure for easier navigation and robust content as well as enhanced functionality and learning.
ASE.com is optimally organized to provide sought-after information, answers to frequently asked questions and helpful step-by-step instructions for all users.
“ASE has eagerly awaited the unveiling of our dynamic new website built to host a central repository of extensive information and resources for both the providers and the recipients of reliable professional vehicle maintenance and repair,” said Tim Zilke, ASE President and CEO.
Key components of the website content addressing four distinct audience segments include:
Technicians: 
  • Learn how to prepare for, earn and maintain ASE certification.
  • Find information on ASE’s more than 50 tests including task lists, format, requirements, fees, test centre locations, preparation guides, practice tests and more.
  • Download the new ASE Renewal App that makes it easy to keep A-series certifications up-to-date without visiting a test centre. With the app, an ASE Certified technician can validate their knowledge and extend their certifications by answering a few test questions each month from a desktop computer, tablet or mobile device.
Employers:
  • Obtain tips on how helping employees earn ASE certification will attract new customers and give your business a competitive advantage.
  • Learn how to join the elite ranks of repair businesses in the Blue Seal of Excellence recognition program.
Students & Instructors:
  • Instructors will discover how ASE educational initiatives, partnerships and career development resources help improve instruction for future automotive service professionals.
  • Students can get started on their pathway to a career in automotive service by earning the ASE Entry-Level Certification.
  • A five-step process walks instructors through the process of obtaining accreditation for their school’s automotive educational program.
Consumers:
  • Understand how ASE’s rigorous testing and certification process demands the knowledge and expertise of the technicians, thus ensuring peace of mind for the consumer.
  • Find a Blue Seal of Excellence nearby shop where a large percentage of the technicians are ASE Certified professionals.
“The new ASE website makes the test-taking and certification process much more user-friendly,” continued Zilke.
“Throughout the development phase, we sought feedback to ensure that the site meets the needs of our constituents and received invaluable input from professional service technicians, students and instructors on how we could best meet their needs.”

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