Continental earned the 2020 Automotive Communications Award for the advertising program featuring its new Autodiagnos Automotive Diagnostic System and Autodiagnos TPMS Service Tools.
The award was presented during the 2020 Virtual AAPEX Experience tradeshow by Women in Auto Care, part of the Auto Care Association, for the Best Ad Campaign to the Distribution and Retail Audience. Continental was recognized for its advertising and marketing campaign supporting the launch and promotion of the new Autodiagnos brand in the automotive aftermarket.
The Continental Autodiagnos multi-channel ad campaign features both online and print media targeting the professional automotive service and parts distribution channels. The ad creative showcased the Autodiagnos Pro Automotive Diagnostic System and Autodiagnos TPMS Tool line in use with vehicles and highlighted the key features of the new products. In addition to advertising, Continental also created individual websites for each tool that offer a range of resources to Autodiagnos users including downloads for software updates, user manuals, sales literature, warranty documents, and an interactive vehicle coverage look-up for the Autodiagnos Pro scan tool.