New, innovative accessories cover 16 different product categories.

Nothing is normal during 2020 it seems. Traditionally, one of the biggest events of the year for the automotive aftermarket industry is the annual SEMA Show in Las Vegas. This year, due to the COVID-19 pandemic, the SEMA Show has morphed into SEMA360, a virtual, interactive event where automotive industry professionals can access all the excitement of the SEMA Show from their office or home.

SEMA360, runs from November 2-6 and provides a whole roster of interactive events, ranging from webinars and panel discussions, to product showcases from virtual exhibitors as well as the opportunity for virtual attendees to network with their peers.

Massive scale

The sheer size of the physical SEMA Show is often hard to comprehend and even switching to a virtual format this year has not reduced that scope one bit. During the course of the week, attendees will get the opportunity to sample more than 300 vehicle builds, take part in more than 30 different industry specific education sessions, and view more than 2200 new products.

Speaking of products, traditionally one of the most anticipated aspects of the SEMA Show is the Best New Product Awards and this year is no different. Despite shifting to a virtual format, the Best Product Awards, presented by SEMA Ambassador Kevin Oeste on November 2, revealed an assortment of exciting new aftermarket tools and components, all of which are designed to enhance the performance, styling, comfort, convenience and safety of cars and trucks. Each product is selected by a team of judges in 16 different award categories with one winner and two runners up for each of those categories. Each of the winning products will be displayed on the SEMA360 website (sema360.com) providing attendees with more information and product details.

Here’s a list of the 2020 SEMA360 Best New Product Award winners and runners up:

Collision Repair & Refinish Product

Winner: adasTHINK, adasTHINK

Runner Up: CollisionRepairTools.com, FAN 220 MIG / MAG / Brazing welder

Runner Up: P&S Detail Products, Iron Buster Wheel Decon

Engineered New Product

Winner: AEM Performance Electronics, VCU300 EV Control Unit

Runner Up: AFCO Performance Group, AFCO Air Adjustable Eyelet System

Runner Up: QA1, New 3″ MOD Series Shocks

Exterior Accessory Product

Winner: Curt Group, Tri-ball Universal Coupler Lock

Runner Up: Go Rhino Big Country Truck Accessories, SRM 500 Roof Rack

Runner Up: TrailFX, Roof Rack for JEEP(R) JL

Interior Accessory Product

Winner: Speedway Motors, Omega Avant 6 Gauge Set Electric

Runner Up: T.V.K. Industries, Inc., SURESHIFTER

Runner Up: Dometic, Dometic CCF-T Center Console Refrigerator

Merchandising Display

Winner: Go Rhino Big Country Truck Accessories, Go Rhino Point of Purchase Display Rack

Runner Up: Quadratec, Inc., Quadratec Merchandising Promo Kit

Runner Up: RaceDeck, RaceDeck Charred Oak Showroom & Garage Flooring

Mobile Electronics Product

Winner: Cedar Electronics – ESCORT/Cobra, ESCORT Redline 360c

Runner Up: AutoMeter, DashLink 2.0 with late-model Ford enhanced PIDs

Runner Up: Energizer Holdings, Energizer Arc3 Lithium-iron Phosphate 300Wh, 350W Portable Power Station

Off-Road/4-Wheel Drive Product

Winner: Warn Industries, Inc., HUB Wireless Receiver & App

Runner Up: ARB 4×4 Accessories, Air Compressor – Pressure Control Unit

Runner Up: Westin/Superwinch, Overland Cargo Rack

Packaging Design

Winner: TS Booster, TS Booster

Runner Up: All-Fit Automotive, All-Fit Rim Trim – V2

Runner Up: AERO Detail Products, AERO SHIELD FLIGHT Ceramic 6 PACK

Performance-Racing Product

Winner: AEM Performance Electronics, PDU-8 Power Distribution Module

Runner Up: Performance Electronics, Dual Channel PE-Wideband O2 Kit

Runner Up: Performance Electronics, PE3-IG8 Ignition Controller

Performance-Street Product

Winner: DashLogic, SensorTap IAT / Baro Relocation Module

Runner Up: Red Roberts Inc. dba Driveline Component Co., ACCUVALVE

Runner Up: Edelbrock Group, Powerhouse Retainer Degree Gauge Tool

Powersports Product

Winner: Mickey Thompson Tires & Wheels, Baja Pro X

Runner Up: Brandmotion, SummitView UTV Dual 1080p Camera System with High Definition 7″ DVR Monitor SUTV-2020

Runner Up: Wehrli Custom Fabrication, 2019-2020 Honda Talon 2 or 4 Seat X/R Front Bumper, without fairlead mount

Street Rod/Custom Car Product

Winner: FRI Exhibits/Flaming River Industries, MICROSTEER ELECTRIC POWER STEERING with speed sensor

Runner Up: Speedway Motors, LS Swap Radiator Hose Adapter

Runner Up: Vintage Air Inc., FrontRunner for the LT1 and LS

Tire and Related Product

Winner: Mickey Thompson Tires & Wheels, Baja Boss A/T

Runner Up: Bartec USA, Tech600Pro

Runner Up: ATEQ TPMS Tools, Quickset X Summer/Winter Tire Reset Tool

Tools & Equipment Product

Winner: Colourlock North America, Colourlock Scanner

Runner Up: Beta Tool USA, Beta Tools C27 S-Green Folding Tool Cart

Runner Up: CollisionRepairTools.com, ASTRA PowerLift & Move

Van/Pickup/Sport-Utility Product

Winner: Tire Stickers, Cerebrum Boost – Smart Tire Sensor Solution

Runner Up: Warn Industries, Inc., WARN Ascent XP Bumpers

Runner Up: AutoMeter, 95-98 Chevy Truck InVision Dash

Wheel and Related Product

Winner: Forgeline Motorsports, F01 Flow Formed Wheel

Runner Up: Design Infini, Drifz D09

Runner Up: BBS of America, BBS CI-R Bronze Anniversary Edition