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Edelmann‘s New Rack & Pinion, Pumps, and Gear Boxes

Edelmann Elite Hard Parts Photo: Edelmann

Plews & Edelmann brings its power steering expertise to the North American aftermarket with the launch of a new power steering hard parts program under the Edelmann Elite brand.

The new program, which includes power steering rack & pinion assemblies, power steering pumps, and power steering gearboxes, was announced by Dan Billie, Plews & Edelmann Chief Commercial Officer.

Designed to outperform remanufactured parts in both quality and reliability, it delivers application coverage not available in a new product in the aftermarket and is priced to provide a competitive option for WDs and independent repair shops over OE dealer sourced parts.

Exceptional import and domestic coverage

The Edelmann Elite program delivers a wide range of application coverage for popular import and domestic models from Acura, Buick, Chevrolet, Dodge, Ford, GMC, Honda, Jeep, Lexus, Nissan, Oldsmobile, Pontiac, Subaru, and Toyota. Initial coverage for cars, vans, SUVs and light trucks currently exceeds 60% of North American demand and will expand to over 80% in 2021, as new applications are tooled.

All new parts, no remanufacturing

Every Edelmann Elite power steering rack, pump, and gearbox is designed, developed, quality built, and 100% tested by Plews & Edelmann. All parts are new – there are no reused, renewed or remanufactured components. Plews & Edelmann product designers have painstakingly engineered the line to not only eliminate commonly experienced failures caused by OE design, but also improve upon the original design and incorporate the latest OE revisions and enhancements.

Because Edelmann Elite power steering parts are new components, traditional core exchanges are not required and the need for any additional handling and logistics is eliminated. This also makes Edelmann Elite hard parts well-suited for e-commerce sales.

Unique DNA identification number

Every Edelmann Elite hard part receives a unique Designated Numeric Asset (DNA) identification number, which verifies its authenticity and corresponds to a 100% test inspection report that is included with the product to confirm its level of quality. This unique numeric ID, which includes the manufacturing date, test number/location, and Edelmann Elite part number, is etched into each part, making it easier for distributors and wholesalers to avoid warranty hassles caused by unqualified claims, fraudulent parts swaps, and untraceable returns.

Custom packaging protects against damage

Plews & Edelmann has also developed custom, craft corrugated packaging that incorporates an activated foam restraint molded around every rack and pinion assembly to protect tubes, tie rod ends, and drive shafts from damage during handling and transportation.

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