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Automechanika Shanghai 2020’s New Platform

Automechanika Shanghai is an event taking place every year in Shanghai. Photo: Automechanika Shanghai

Automechanika Shanghai is launching AMS Live, an integrated platform that looks beyond geographical boundaries.

The value-added service will be available from November 30 to December 6, 2020. During the fair, on December 2 to 5, 2020, over 5,000 exhibitors will display their latest products and services across 300,000 sqm of space in the National Exhibition and Convention Center, Shanghai.

Automechanika Shanghai will be one of the few large-scale automotive trade shows held in 2020. Buyers around the world are relying on the fair to inform their next purchasing decisions. They also use it to capture the latest market information and find the latest solutions as response to COVID-19.

The show is radically transforming its tools to meet market demand, so that it not only takes place onsite, but also in a virtual setting. AMS Live aims to unlock knowledge-based sharing and collaborative opportunities along the supply chain. It should empower remote participants to become a part of the show.

Fiona Chiew, Deputy General Manager, Messe Frankfurt (HK), commented: “By creating a digitally hybrid event, AMS Live is a lifeline for overseas visitors who cannot physically attend the show. Exhibitors at the exhibition ground can still take advantage of in-person interactions, as well as engage with global stakeholders online, whether it be for business exchange, marketing, trade or education. After all, it is the synergy of auto players that allows businesses, as well as the fair itself to thrive.”

Networking opportunities using live chats, video calls and more 

New and long-time buyers tuning in electronically can network and connect in real-time with exhibitors. They will be able to communicate through one-to-one online meetings, business matchmaking, chat rooms and more. These functions allow buyers to discuss and learn about potential suppliers.

Create enquiries to match with the right exhibitors

When buyers launch product or service queries, the platform will automatically match potential suppliers. Interested exhibitors can start a conversation to discuss further business opportunities.

Get involved with live streamed onsite activities

Online participants will be able to engage with onsite activities through the three live channels:

Auto Discovery Channel presenting key conferences and training sessions;

Interactive and Entertainment Channel where online participants can partake in onsite interviews and tours, as well as watch the Motorsport & High Performance Event and other entertainment; and,

Exhibitor Live Channel featuring a collection of exhibitor events ranging from product presentations, pitches, launches and more.

Tools to help plan a physical and virtual visit efficiently

AMS Live allows users to re-watch conferences on-demand, along with record noteworthy products and exhibitors for future reference. On top of this, the personal online calendar can help manage meetings and has a built-in notification function for appointments.

The idea to offer a platform like AMS Live is to replicate these face-to-face and onsite exchanges. The interactive nature of this newly coined hybrid event will therefore continue to unite overseas participants and exhibition goers along the supply chain, in addition to industry associations, government bodies, media and research institutes across every corner of the automotive ecosystem.

Automechanika Shanghai will become one of the first exhibitions in the brand’s portfolio to present this type of digital stage, and feeds to its long term roadmap of delivering and developing a sustainable event. It is also in response to the heightened demand for the more online exhibition services that add value to overall event experience. Mindful of the COVID-19 outbreak, organisers are also working with local authorities to ensure appropriate safety parameters are upheld.

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