Holman, a global automotive services organization, announced an investment from its venture capital division in Orbee, a leading provider of data management, marketing analytics, and automation solutions for the automotive industry.
Marketing analytics
Orbee’s innovative digital marketing platform provides automotive dealerships with comprehensive consumer insights and analytics, helping users better understand the customer’s behaviour and allowing them to deliver an engaging shopping experience.
“Our relationship with Orbee began as a customer as we explored opportunities to further enhance our ability to provide an intuitive, personalized, and seamless customer experience across our Holman family of dealerships,” said Bill Cariss, President and CEO, Growth Ventures, Holman. “It quickly became apparent that Orbee’s powerful technology could both optimize and simplify customer engagement efforts through each phase of the buying journey – research, purchase, and aftersales. This made aligning with Orbee in the form of a strategic capital investment a natural next step and we’re excited to help support the company’s continued growth.”
Data management
Orbee’s proprietary technology delivers a suite of fully integrated digital marketing tools that allows users to leverage unsurpassed data intelligence to optimize campaigns and customize the buying experience for each customer. This powerful, single-source platform also allows automotive retailers to streamline their technology stack, further enhance their CRM capabilities, integrate with other critical dealership systems, and seamlessly sync behavioral data across their entire dealership group.
Orbee’s proprietary technology allows automotive retailers to streamline their technology stack, further enhance their CRM capabilities, integrate with other critical dealership systems, and sync behavioural data across their entire dealership group.
“Our team continues to build the most robust technology that consolidates and integrates the modern marketing functions into a single enterprise-grade system,” stated Atul Patel, Co-Founder and CEO of Orbee. “We have valued our collaboration with Holman as a forward-thinking customer because they embrace using digital marketing technology to reach new levels of customer experience. And now, we are thrilled to have Holman invest in our vision to help dealerships accelerate their marketing transformation as their consumers’ behaviours and expectations evolve.”
Automation solutions
In addition to providing a more personalized shopping experience, Orbee’s technology helps automotive dealerships be more effective in their marketing efforts and communicate with their customers more efficiently through a variety of automated processes. Orbee also has patent-pending technology that empowers dealerships to take back control over their first-party data while making it easier to be compliant with today’s rigorous data security and consumer privacy rules, as well as the increasingly stringent regulations on the horizon.
“The way consumers shop for vehicles and automotive services has shifted dramatically over the last several years. Today, the customer’s purchasing decision is typically made well before ever setting foot in a dealership, so providing an engaging digital buying experience in an increasingly competitive market is crucial,” said Gene Welsh, President, Automotive Retail, Holman. “We believe there’s significant potential in this truly unique platform amidst a rapidly evolving automotive landscape and we’re looking forward to collaborating with Orbee as the company continues to introduce its innovative technology to dealerships across the country.”
To learn more about Orbee’s digital marketing solutions for automotive retailers, visit Orbee.com. For more information on Holman and the organization’s wide range of integrated automotive services, visit Holman.com.
