BlueCruise Ford Power-Up Update Brings Hands-Free Driving to More Customers

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2021 Ford F-150 Limited. Photo Ford

Ford BlueCruise is sweeping North America with F-150, Mustang Mach-E and other Ford vehicle customers accumulating nearly 17 million kilometres of hands-free highway driving since the technology launched in July 2021.

And now Ford Power-Up software updates are bringing BlueCruise to even more customers who bought vehicles before the technology launched. Nearly 15,000 2021 F-150 and Mustang Mach-E customers already completed the BlueCruise software updates with another 35,000 in process. This adds to customers who bought vehicles with BlueCruise equipped at the factory, totalling about 66,500 customers enjoying hands-free highway driving.

“We are rapidly increasing the number of digital vehicles on the road with new services that create ‘always-on’ customer relationships with great software experiences,” said Jim Farley, Ford’s President and CEO and President of Ford Model e. “BlueCruise is a great example as customers have driven nearly 17 million kilometres hands-free in just one year since we launched the capability and delivered it with a Ford Power-Up software update.”

Transformative capacity of BlueCruise

BlueCruise caps the first year of Ford Power-Up software updates, demonstrating the transformative capability to improve many computer-controlled vehicle systems—which most other major automakers lack—to regularly make vehicles better and deepen relationships with customers. Ford is using anonymized data insights customers voluntarily share to make BlueCruise even better by refining visuals, sensing and steering for more natural performance.

The pace of BlueCruise hands-free highway driving is accelerating as customers more than doubled mileage from last month alone—from 7.2 million kilometres to nearly 17 million kilometres. This is another example of Ford bringing innovations to the masses, not just the few.

Power-up technology

“Ford Power-Up technology is the gift that keeps giving. Ford BlueCruise software updates are a powerful example of this. One day you’re driving normally and the next hands-free,” said Farid Abdulhadi, Program Manager, Ford Power-Up Technology. “Ford is helping lead the mainstream adoption of advanced software update capability, similar to how smartphones changed the world of flip phones.”

The BlueCruise software update highlights a series of new features and enhancements—including Mustang Mach-E games, EV charging and driving upgrades as well as F-150 productivity features—Ford has delivered in the first year since launching the technology.


Categories : Fleet, Press release
Tags : Ford, Technology

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