TradeRev, a business unit of global wholesale used vehicle digital marketplace operator KAR Auction Services, Inc. d/b/a KAR Global, announced the company has named James Tani as President of TradeRev.

Tani will oversee the strategic growth and development of TradeRev in addition to his current role leading Canadian sales as the Executive Vice President of KAR Global dealer sales. He will report to James Coyle, Chief Digital Officer of KAR Global and is based at TradeRev’s headquarters in Toronto, Ontario.

“As one of the co-founders of TradeRev and an industry veteran, I can’t think of anyone better suited to take over leadership of TradeRev,” said James Coyle. “As President of TradeRev, James will ensure we continue delivering the innovative products and services that have made it the leader in Canadian digital dealer-to-dealer auto sales. In his dual role leading the Canadian sales team, his deep understanding of the full automotive ecosystem will keep us connected to dealers and their needs as we continue to expand and align our marketplaces.”

Worked retail and wholesale sides

Tani started his career working on both the retail and wholesale sides of the automotive business for 15 years. In 2011, he along with co-founders Mark Endras, Wade Chia and Jae Pak launched TradeRev in Canada. Tani was integral to the company’s rapid growth across the country as TradeRev’s executive vice president of sales. After merging ADESA and TradeRev’s sales teams under KAR Global to better serve customers with a combined wholesale offering, he was named to his current role as executive vice president of KAR Global dealer sales. Tani succeeds Endras who has transitioned to lead KAR Global’s product pipeline as senior vice president of product and also reports to Coyle.

“It has been an incredible journey co-founding TradeRev, watching the company’s exponential growth and ultimately combining our capabilities with ADESA to offer dealers the most powerful wholesale marketplace in Canada,” said Tani. “I’m proud of where we’ve taken TradeRev and now as President, I’m thrilled to build on our momentum and deliver new innovative solutions to our customers. As we continue to streamline KAR Global’s portfolio of services, capabilities and offerings across our digital platforms, there’s no limit to the success we can help our customers achieve.”